You have the reputation. Local dentists voted you the top pediatric practice in the area, and families across East County have left more than 350 five-star reviews. The website is the only part of the practice that does not reflect that, and a few things on it are actively working against you.
All of these are on the live site today. Each one is checkable in a couple of minutes.
On Instagram you are warm, funny and unmistakably for children. Dr. Huang and Dr. Shih in matching Minion costumes. Dr. Shih as Jessie from Toy Story. A plush tooth mascot in a superhero cape. Spider-Man announcing that strong teeth are a super power. A lion costume at KinderCare and Dainty Montessori. We love to see you smile.
On the website, none of that exists. A parent who finds you through Google instead of Instagram meets a beige page from around 2010 and has no idea any of this is waiting for them. The practice families love is invisible to the families who have not met you yet.
Everything the website needs, you are already making. It is being published to 1,081 followers and then thrown away. The three directions we built all pull from your own photographs.
The site runs UserWay, an accessibility overlay widget. Overlays are sold as a compliance fix, but federal courts have repeatedly found they do not satisfy the ADA (Murphy v. Eyebobs, Gomez v. Jewel-Osco), and plaintiff attorneys specifically look for them, because an overlay shows a business knew about accessibility and chose a cosmetic patch.
Our scan still found violations across 48 elements in the underlying code, with the overlay installed and running. You are paying a subscription for something that raises your exposure rather than lowering it. In California the Unruh Act adds statutory damages of $4,000 per violation on top of federal claims.
The page is a fixed-width desktop design with no responsive layout. On a phone it renders as a shrunken full-size page that has to be pinched and dragged. Most parents looking for a pediatric dentist are searching on a phone, often in a waiting room or a car.
The hours are published as a 168 by 118 pixel PNG image rather than text. A screen reader cannot read them, Google cannot index them, and they cannot be corrected without opening an image editor. When a parent asks Google "what time does Kids Dental World open", there is nothing for it to answer with.
There are zero <label> elements anywhere on the page. The field names are pushed into the value attribute and wiped by inline JavaScript on focus, a technique from around 2008. A screen reader announces "*Name" as though the parent had already typed it, then clears it, leaving nothing to say what the field was.
Separately, /appointment-request.html serves the same four-field contact box as the homepage footer. It asks for name, phone, email and a free-text message. It does not ask the child's name, age, preferred time, insurance, or whether they are a new patient, so every request becomes a callback for your front desk. And a free-text box invites parents to type medical details into a vendor form that has no BAA behind it.
We would not replace it with a bigger form. Nothing medical should be collected by a website. The fix is one-tap calling and a direct link into your own scheduling system, so protected information only ever lives where it is supposed to.
Your practice, your doctors, your words. Mobile first, readable by screen readers, hours as real text, and one-tap calling instead of a form. Three different first impressions to choose between.
See the three directions$149/month · Plus plan, 12 month minimum · $1,490 annually